That’s what the exits of three top CXOs—the COO, the CFO and the CMO—at the struggling
Canadian company mean!
(BlackBerry has announced that Brian Bidulka—Chief Financial Officer; Kristian Tear— Chief Operating Officer and Frank Boulben—Chief Marketing Officer, are exiting.) The departures come just three weeks after the earlier CEO Thorsten Heins had to leave.
Ever after John Chen was hired as the new CEO, who is widely acknowledged as a savior of another eminent tech firm Sybase from the brink, a transformational kick-start at BlackBerry was much awaited for by the industry watchers.
The exit announcements of three CXOs are a clear confirmation that John Chen is kick-starting the transformation process at BlackBerry without losing any precious time in a mobile market where new rules of the game can be written quite swiftly but also countered equally quickly.
While Chen may still have some cash at hand (BlackBerry’s $2.6-billion-some cash reserve), he knows acutely well that he doesn’t have as much time at hand.
In the C-level exits, John Chen has decisively pressed the restart button for a new journey (mostly in the realm of software and services), the course of which he may have already outlined to the company’s board.
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