The rise in mobile data revenue in India has by no means matched the data traffic growth. Take for example Airtel. According to its financial data released for the April-June quarter of 2012, the percentage of non-voice revenues barely rose by 0.1 percent in the April-June 2012 period over the previous quarter period, for the telco’s India operations. In September 2012, it went up by another 0.5 percent.
It is imperative for telcos to find out newer ways of accelerating 3G revenue growth. One way to address that is to take a more segmented approach to…
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