Apple’s patent win is more significant for the tech world at large than for the Cupertino-based iPhone maker itself. It establishes a strong basis to serve as a precedent for companies willing to protect their patents and intellectual properties.
As far as Samsung is concerned, there are already enough signs that Apple’s patent victory may not necessarily mean a defeat for the Korean giant as it has already made its billions on devices that Apple is seeking to be banned. More significantly, it is most likely ready to launch lawsuit-safe models on the alternative Windows platform. (See also
Yet, new rules may have got written for the future in the consumer tech markets. While the sales and marketing engines will continue to play an important role in growing market shares, imitative behaviors, no matter how sophisticated and better-than-the-original, could be promptly challenged. That would make it important to invest in aspects like tech R&D, interface creativity and design innovation, or alternatively pay for using patents to reduce time to market.
In the smart phone segment, companies like Apple, Nokia and even the Blackberry maker Research In Motion are advantageously placed, from a pure patents viewpoint.
Companies like Samsung are very strong on the sales and marketing fronts, while a company like Apple is equally strong in all the departments and those like Microsoft have of late demonstrated similar abilities.
Coming back to leveraging intellectual properties, Nokia and RIM in particular may suddenly find themselves on better turfs and in the midst of a more positive industry sentiment. They, however, will need to respond quickly and convincingly enough with some compelling models and features that are liked and picked up by consumers. 
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